Scrape amazon and price your product the right way – A use case

Scrape amazon and price your product the right way – A use case

So you built a product that you want to sell through Amazon.

How do you price your product? 

Amazon is the world’s largest online retailer. Millions of products are sold through amazon.  a lot of people make their living selling through Amazon. One of the biggest mistake people do in Amazon is that they price their product the wrong way. Sometimes they sell overpriced products, sometimes they sell the underpriced product. Both situations are toxic for the business.

We recently worked with a company that helps small businesses sell the products efficiently through amazon and other marketplaces. One of the key things they are doing is helping people with pricing their product the right way.

What I learned from them is that price is a relative term and a lot of people does not understand it. Pricing is a function of the positioning of  your product in the market.

We need to collect the data using  a technique called web scraping to understand how to position the product. You can get the  data in a CSV file which can be used for analysis.

1) What is the average price of a comparable product?

Understanding the pricing  strategy of your competitors products  is the first step in solving the problem. This can give you a range in which you can price your product. You can get the pricing data by scraping amazon

2) Is this a premium product?

People always pay a premium price for a premium product. What makes a product premium? – A product is considered premium only when the customer believe it is worth the price. Excellent marketing and branding are the ways to position your product as a premium product. You can get the relevant data by scraping amazon.

3) What are the problems with your competitor products?

Your competitor products might be having some defects. Or they might not be addressing a relevant problem. You have every chance of success If you are solving a problem that your competitor doesn’t. You can find these problems by analyzing the product reviews of your competitors. You can get review data by scraping amazon.

By analyzing data you can reach at a point where your profit margin looks healthy and pricing looks sensible. Buyers buy the value, not your product. Differentiate your product and position it as a superior product. Give people a reason to buy and that is the only way to succeed.

Source: http://blog.datahut.co/scrape-amazon-and-price-your-product-the-right-way-a-use-case/

Data Mining Process - Why Outsource Data Mining Service?

Data Mining Process - Why Outsource Data Mining Service?

Overview of Data Mining and Process:

Data mining is one of the unique techniques for investigating information to extract certain data patterns and decide to outcome of existing requirements. Data mining is widely use in client research, services analysis, market research and so on. It is totally based on mathematical algorithm and analytical skills to drive the desired results from the huge database collection.

Information mining is mostly used by financial analyzer, business and professional organization and also there are many growing area of business that are get maximum advantages of data extract with use of data warehouses in their small to large level of businesses.

Most of functionalities which are used in information collecting process define as under:

* Retrieving Data

* Analyzing Data

* Extracting Data

* Transforming Data

* Loading Data

* Managing Databases

Most of small, medium and large levels of businesses are collect huge amount of data or information for analysis and research to develop business. Such kind of large amount will help and makes it much important whenever information or data required.

Why Outsource Data Online Mining Service?

Outsourcing advantages of data mining services:
o Almost save 60% operating cost
o High quality analysis processes ensuring accuracy levels of almost 99.98%
o Guaranteed risk free outsourcing experience ensured by inflexible information security policies and practices
o Get your project done within a quick turnaround time
o You can measure highly skilled and expertise by taking benefits of Free Trial Program.
o Get the gathered information presented in a simple and easy to access format

Thus, data or information mining is very important part of the web research services and it is most useful process. By outsource data extraction and mining service; you can concentrate on your co relative business and growing fast as you desire.

Outsourcing web research is trusted and well known Internet Market research organization having years of experience in BPO (business process outsourcing) field.

If you want to more information about data mining services and related web research services, then contact us.

Source: http://ezinearticles.com/?Data-Mining-Process---Why-Outsource-Data-Mining-Service?&id=3789102

How Web Scraping Affects your Revenue Growth

How Web Scraping Affects your Revenue Growth

Web scraping is an indispensable resource when it comes to gaining an edge in the competition with the help of business intelligence. As more and more data gets created on the world wide web, the complexity of extracting it intensifies. Web scraping is a technology that demands an extensive tech stack, high end resources and technically skilled labour. Given this resource hungry nature, many businesses prefer outsourcing it to doing the scraping in-house. Here is a brief walk-through of web scraping so that you can get a grip on the whole process and understand how it could affect your revenue growth as a business.

Business intelligence

The competition among online businesses is at its peak. This has more to do with the ready availability of insightful data. When data acquisition at this scale wasn’t possible in the past, businesses made hit-or-miss decisions upon instincts. Now that every activity can be recorded, extracted as data and analysed to arrive at the best business decisions, companies are making the most of it to boost their revenue. This includes monitoring the activity of competitors on social media, price intelligence, sentiment analysis, gathering data for market research and much more. The use cases of web scraping in business is almost infinite. Business intelligence is extremely helpful for the survival of companies in a market that fluctuates often. Implementing a business intelligence strategy powered by web scraping can definitely give a boost to your revenue growth.
Cost centres involved in in-house Web Scraping

Web scraping, despite being a robust solution for extracting data from the web, is not going to be an easy path if your company is not technically rich already. It involves setting up resources like a tech stack and servers that can run the web crawler by a technically skilled team. Following are the primary cost centres involved in the web scraping process.

1. High end servers

Web scraping is a resource intensive process. Considering the importance of uptime here, the crawlers cannot be run on average performance machines. To have the optimum uptime and avoid crashes, the crawler has to be run on high performing servers located in different parts of the world. The quality of servers is crucial to the consistency of the process. Not to mention, these high end servers makeup for a significant amount of the cost involved in web scraping.

2. Technically skilled labour

Scanning through the source code to identify appropriate tags that hold the required data points and creating a program that can automatically fetch these data points from similar pages’ at large scale requires deep programming skills. It goes without saying that employing skilled people would incur cost that could take a hit on your revenue. Ideally, you will need a team of at least 10 to run a web scraping setup in-house.       

3. An extensive tech stack

Although most of the software being used for web scraping are open source, you will find yourself investing in paid software to make certain things easier or faster. Dealing with open source software might not be as user friendly as the paid ones. In any case, having a tech stack with a lot of options is a necessary aspect of web scraping that would incur additional cost.   

4. Maintenance

Building and running the web scraping setup is only half of the story. Since websites undergo changes often, there is a possibility of the crawler setup breaking from time to time. To avoid or solve this at the earliest, a monitoring system that involves both machines and humans is necessary. Monitoring and maintenance contribute to a considerable cost in the web scraping process.
Data as a service

If data for business is your requirement, a better way to acquire it would be to depend on a company that can deliver it via the data as a service route. Web scraping companies have already set up high-end resources required to run the web crawlers that you can utilize to avail web scraping at a much lower cost than what you would incur by doing it on your own. With this, you can also save yourself from the complications and maintenance headache associated with web scraping. Moreover, with a web scraping service, you can enjoy a much higher return on investment owing to the lowered cost of data acquisition. You can use our ROI calculator to compare between the cost of going with an in-house web scraping setup and a hosted solution.

Source: https://www.promptcloud.com/blog/web-scraping-affects-revenue-growth

How to use Web Content Extractor(WCE) as Email Scraper?

How to use Web Content Extractor(WCE) as Email Scraper?

Web Content Extractor is a great web scraping software developed by Newprosoft Team. The software has easy to use project wizard to create a scraping configuration and scrape data from websites.

One day I came to see the Visual Email Extractor which is also product of Newprosoft and similar to Web Content Extractor but it’s primary use is to scrape email addresses by crawling websites you feed to the scraper. I had noticed that with the little modification in Web Content Extractor project configuration you can use it same as Visual Email Extractor to extract email addresses.

In this post I will show you what configuration makes the Web Content Extractor to extract email addresses. I still recommend Visual Email Extractor as it has lot more features then extracting email using WCE.

Here are the configuration that makes WCE to Extract Emails.

Step 1 : Open Web Content Extractor and Create New Project and Click on Next.

Step 2:  Under Crawling Rules -> Advanced Rules Tab do the following settings

Crawling Level 1 Settings

Follow Links if link text equals:
*contact*; *feedback*; *support*; *about*

for 'Follow Links if link text equals' text box enter following values:
contact; feedback; support; about

for 'Do not Follow links if URL contains' text box enter following values:

google.; yahoo.; bing; msn.; altavista.; myspace.com; youtube.com; googleusercontent.com; =http; .jpg; .gif; .png; .bmp; .exe; .zip; .pdf;

Set 'Maximum Crawling Deapth' to 2

set 'Crawling Order' to Deapth First Crawling

Tick mark below below check boxes:

->Follow all internal links

  Crawling Level 2  Settings

set 'Follow links if link text equals' to below value

*contact*; *feedback*; *support*; *about*

set 'Follow links if url contains' text box to below value

contact; feedback; support; about

set 'DO NOT follow links if url contains' text box to below value

=http

Step 3 After doing above settings now click on Next  -> in Extraction Pattern window -> Click on Define ->  in Web Page Address (URL) give any URL where email is given.  and click on  + sign right of Date Fields to define scraping pattern.

Now inside HTML Structure selects HTML check box or Body check box which means for each page it will take whole page content to parse data.

Now last settings to extract emails from page using regular expression based email extraction function.  Open Predefined Script window and select ‘Extract_Email_Addresses‘ and click on OK. and if you have used page that contains email then in Script Result’ you will be able to see the harvested email.

Hope this will help you to use your Web Content Extractor as a Email Scraper.. Share your view in comment.

Source: http://webdata-scraping.com/use-web-content-extractor-as-email-scraper/

Things to take care while doing Web Scraping!!!

Things to take care while doing Web Scraping!!!

In the present day and age, web scraping word becomes most popular in data science. Basically web scraping is extracting the information from the websites using pre-written programs and web scraping scripts. Many organizations have successfully used web site scraping to build relevant and useful database that they use on a daily basis to enhance their business interests. This is the age of the Big Data and web scraping is one of the trending techniques in the data science.

Throughout my journey of learning web scraping and implementing many successful scraping projects, I have come across some great experiences we can learn from.  In this post, I’m going to discuss some of the approaches to take and approaches to avoid while executing web scraping.

User Proxies: Anonymously scraping data from websites

One should not scrape website with a single IP Address. Because when you repeatedly request the web page for web scraping, there is a chance that the remote web server might block your IP address preventing further request to the web page. To overcome this situation, one should scrape websites with the help of proxy servers (anonymous scraping). This will minimize the risk of getting trapped and blacklisted by a website. Use of Proxies to hide your identity (network details) to remote web servers while scraping data. You may also use a VPN instead of proxies to anonymously scrape websites.

Take maximum data and store it.

Do not follow “process the web page as it comes from the remote server”. Instead take all the information and store it to disk. This approach will be useful when your scraping algorithm breaks in the middle. In this case you don’t have to start scraping again. Never download the same content more than once as you are just wasting bandwidth. Try and download all content to disk in one go and then do the processing.

Follow strict rules in parsing:

Check various rules while parsing the information from the web site. For example if you expect a value to be a date then check that it’s really a date. This may greatly improve the quality of information. When you get unexpected data, then the algorithm need to be changed accordingly.

Respect Robots.txt

Robots.txt specifies the set of rules that should be followed by web crawlers and robots. I strongly advise you to consider and adjust your crawler to fully respect robots.txt. Robots.txt contains instructions on the exact pages that you are allowed to crawl, user-agent, and the requisite intervals between page requests. Following to these instructions minimizes the chance of getting blacklisted and banned from website owner.

Use XPath Smartly

XPath is a nice option to select elements of the HTML document more flexibly than CSS Selectors.  Be careful about HTML structure change through page to page so one xpath you made may be failed to extract data on another page due to changes in HTML structure.

Obey Website TOC:

Some websites make it absolutely apparent in their terms and conditions that they are particularly against to web scraping activities on their content. This can make you vulnerable against possible ethical and legal implications.

Test sample scrape and verify the data with actual scrape

Once you are done with web scraping project set up, you need to test it for sometimes. Check the extracted data. If something is not good, find out the cause and make changes accordingly and finally come to a perfect web scraping project.

Source: http://webdata-scraping.com/things-take-care-web-scraping/

Calculate your ROI on Web Scraping using our ROI Calculator

Calculate your ROI on Web Scraping using our ROI Calculator

Staying atop the competition is a vital thing for the survival and growth of businesses these days. Ever since big data came into the picture, web scraping has become something businesses from every industry has to invest in. If your company is not in a technically advanced industry, web scraping could even be a nightmare to start with. Wondering if going with in-house web scraping is right for you? In house or outsourcing, in the end it’s all about the returns on investment.

ROI Calculator

Considering the numerous factors that determine how much web scraping can cost you, it’s not easy to calculate the ROI on your in-house web scraping.

In house web scraping is certainly a challenging process. If you plan on going down this way, here is a brief list of prerequisites.

Engineers

Technically skilled labour is an essential requirement for web scraping. Since, web scraping techniques are complicated, it needs good programming skills to write, run and maintain the scraping bots. The cost of labour can be one of the drawbacks with doing in house web scraping.

Hardware Resources

Web scraping is a resource hungry process which requires high end servers and lots of bandwidth. Without the adequate resources, you might end up losing important data. The cost of quality servers could easily make you want to reconsider doing web scraping on your own. Not to mention the doubling up of these resources in order to keep the data intact, espcially if you’re looking at large scale.

Maintainability and ukeep of your tech stack

Once you have your servers and other technical components setup, the real deal only starts. You have to ensure availability of your servers, data backups, restoring previous states, failovers, among many other complications associated with managing servers and fixing them up when something goes wrong. You need to allocate resources (both people and hardware) to take care of the above.

Time

Time is something that we cannot really include in the equation when it comes to calculating the returns. But it is definitely a factor that defines if web scraping in house is worth it. Although web scraping is the fastest way to acquire data, the initial setup and maintenance are time consuming and complicated. This could easily lead to conflicts when you have to distribute your time between web scraping and other business activities that are crucial for your company.

Try the ROI Calculator

We came up with an ROI calculator to easily calculate your returns on investment with our web scraping services. Using this, you could easily compare the cost of in house web scraping with PromptCloud’s dedicated web scraping services. Find out how much you can save by going the PromptCloud way.

Source: https://www.promptcloud.com/blog/calculate-roi-on-web-scraping

Why is a Web scraping service better than Scraping tools

Why is a Web scraping service better than Scraping tools

Web scraping has been making ripples across various industries in the last few years. Newer businesses can employ web scraping to gain quick market insights and equip themselves to take on their competitors. This works like clockwork if you know how to do the analysis right. Before we jump into that, there is the technical aspect of web scraping. Should your company use a scraping tool to get the required data from the web? Although this sounds like an easy solution, there is more to it than what meets the eye. We explain why it’s better to go with a dedicated web scraping service to cover your data acquisition needs rather than going by the scraping tool route.

Cost is lowered

Although this might come as a surprise, the cost of getting data from employing a data scraping tool along with an IT personnel who can get it done would exceed the cost of a good subscription based web scraping service. Not every company has the necessary resources needed to run web scraping in-house. By depending on a Data service provider, you will save the cost of software, resources and labour required to run web crawling in the firm. Besides, you will also end up having more time and less worries. More of your time and effort can therefore go into the analysis part which is crucial to you as a business owner.

Accessibility is high with a service

Multifaceted websites make it difficult for the scraping tools to extract data. A good web scraping service on the other hand can easily deal with bottlenecks in the scraping process when it may arise. Websites to be scraped often undergo changes in their structure which calls for modification of the crawler accordingly. Unlike a scraping tool, a dedicated service will be able to extract data from complex sites that use Ajax, Javascript and the like. By going with a subscription based service, you are doing yourself the favour of not being involved in this constant headache.

Accuracy in results

A DIY scraping tool might be able to get you data, but the accuracy and relevance of the acquired data will vary. You might be able to get it right with a particular website, but that might not be the case with another. This gives uncertainty to the results of your data acquisition and could even be disastrous for your business. On the other hand, a good scraping service will give you highly refined data which is in a ready to consume form.

Outcomes are instant with a service

Considering the high resource requirements of the web scraping process, your scraping tool is likely to be much slower than a reputed service that has got the right infrastructure and resources to scrape data from the web efficiently. It might not be feasible for your firm to acquire and manage the same setup since that could affect the focus of your business.

Tidying up of Data is an exhausting process

Web scrapers collect data into a dump file which would be huge in size. You will have to do a lot of tidying up in this to get data in a usable format. With the scraping tools route, you would be looking for more tools to clean up the data collected. This is a waste of time and effort that you could use in much better aspects of your business. Whereas with a web scraping service, you won’t have to worry about cleaning up of the data as it comes with the service. You get the data in a plug and use format which gives you more time to do better things.

Many sites have policies for data scraping

Sometimes, websites that you want to scrape data from might have policies discouraging the act. You wouldn’t want to act against their policies being ignorant of their existence and get into legal trouble. With a web scraping service, you don’t have to worry about these. A well-established data scraping provider will definitely follow the rules and policies set by the website. This would mean you can be relieved of such worries and go ahead with finding trends and ideas from the data that they provide.

More time to analyse the data

This is so far the best advantage of going with a scraping service rather than a tool. Since all the things related to data acquisition is dealt by the scraping service provider, you would have more time for analysing and deriving useful business decisions from this data. Being the business owner, analysing the data with care should be your highest priority. Since using a scraping tool to acquire data will cost you more time and effort, the analysis part is definitely going to suffer which defies your whole purpose.

Bottom line

It is up to you to choose between a web scraping tool and a dedicated scraping service. Being the business owner, it i s much better for you to stay away from the technical aspects of web scraping and focus on deriving a better business strategy from the data. When you have made up your mind to go with a data scraping service, it is important to choose the right web scraping service for maximum benefits.

Source: https://www.promptcloud.com/blog/web-scraping-services-better-than-scraping-tools